Neonmonsters

We recently received a media release about a new soft toy character called "Mitch" made by a company called Neon Monster. We had never heard of it ... but after reading the release I just had to write a blog post. You gotta love these guys ... they actually created a "depressed" soft toy with complex baggage (there's a whole story behind it). In the press release we find out that "Mitch is a giant misfit, rather anachronistic in his taste, and with a tendency to slide into psychotic episodes" ... up until now I had no idea about the complexities of soft toy psychology. Contrary to his character, the rather positive and forward looking aspect of Mitch is that his plush is made of 100% recycled fleece. He is eco-friendly, huggable, non-pilling and appropriate for all ages.

Dads, if you are looking for something different for your kids - give Mitch a go (14-inch Mitch for $39 at neonmonster.com).

Enjoy,

Stef